Who is MarketCast?
MarketCast was founded in a Boston apartment in the late 1980s. Three sociology professors – Joseph Helfgot, Frank Romo, and Michael Schwartz – were grappling with the mysteries of movie marketing and were convinced that they could come up with better answers.
They moved the operation to Los Angeles in the mid-1990s and got a shot at helping Hollywood marketers figure out how to turn movies like “The Silence of the Lambs” and “Dances with Wolves” into box office success stories.
Their approach worked, and the MarketCast era was underway. Over the years, the company became a household name in Hollywood, recognized as one of top research firms focused on the entertainment industry.
Today, MarketCast is a global company whose experience extends far beyond film and into home entertainment, broadcast/cable, OTT, interactive gaming, and beyond. But even as we’ve grown, we’ve never forgotten those cramped apartment days back in Boston. That experience defines us and the personalized solutions we provide for our clients, whoever or wherever they may be.
In August 2017, MarketCast acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space. Fizziology joined the MarketCast family alongside New York-based research and strategy agency, Insight Strategy Group, which was acquired in 2015.
MarketCast is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.