News

 

Moviegoing in a Multi-screen World - October 18, 2017

As media habits continue to evolve, and consumers are becoming harder to reach with traditional linear advertising, content producers and distributors are adapting to a new landscape. In the spring of 2017, YouTube partnered with MarketCast to understand how online video viewing impacts theatrical and home entertainment behavior...

 

MarketCast Acquires Fizziology - August 14, 2017

LOS ANGELES, CA. August 14, 2017// MarketCast, LLC (“MarketCast”), the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced today that it has acquired Fizziology LLC (“Fizziology”), a leading social insights and analytics company in the media and entertainment space....

 

MarketCast to Partner with Kohlberg & Company - October 25, 2016

MarketCast, LLC (“MarketCast,” or the “Company”), the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, and Kohlberg & Company LLC (“Kohlberg”), a leading private equity firm headquartered in New York, today announced that Kohlberg has entered into a definitive agreement to acquire the ownership interest in MarketCast held by RLJ Equity Partners, LLC (“RLJ”) and State Street Global Advisors... 

 

MarketCast Buys Insight Strategy Group - August 12, 2015 

Research specialist MarketCast has acquired Insight Strategy Group, a research and strategy agency based in New York City, for an undisclosed price.  Insight Strategy Group, which has about 35 employees, works mostly in TV and offers segmentation and targeting strategy, brand positioning and tracking, product innovation and testing and customer experience strategy...